A tweet on tourism tax revenue sharing

If, for example, in Margarita there was a 20% tax on all tourist activities, and that tax was distributed among all that island’s residents, the incentives would be aligned and they would all row in the same direction ... and… if some didn’t ... let's just say there would be consequences.

If I were a Caribbean Tourism or Development Minister

Last week, in Washington, during the Conference on the Caribbean, “A 20/20 Vision” organized by Caricom, there was one session in which I felt that the possible effects of climate change for the Islands were hair-raisingly described in terms of a Titanic’s iceberg, and which would force the region to make the hard choices of whether investing in lifeboats (adaptation) or in let’s-have-fun-while-it-lasts farewell parties. To make the environmental challenge even more daunting most of the region has also to battle with scarcity of energy

Many years ago, in the Caribbean, I saw a bottle that though it contained a liquid of a quite dubious quality, with unashamed pride blasted out on the label a “Guaranteed 100% Artificial”, and ever since I have considered the aggressive framing of something that could be negative in overly positive terms as a marketing masterpiece; and I therefore immediately had visions of concepts such as a “Guaranteed 100% car free island”. Careful though, there are very clear and present dangers in having authorities fall into the temptation of imposing or overly supporting a vision.

Since the prices of environmental and energy limitations are in the short term most certainly below their long term cost, what the Caribbean needs is a framework that emits clearer and more sustainable signals to the market. In this respect, and as a professional experienced in strategic studies, such as of the tourism sector, I summarize below what I jolted down on a paper during the conference about what I would do if I were a Caribbean Tourist Minister

1. Given that there is an environmental (and energy) limit of how many rooms any island can sustain, I would at any cost avoid the temptations of building rooms just for building, and instead assure a system that maximizes the benefit per room obtained for the whole island. There are many ways of measuring island benefits per room but the clearest approximation must be the salaries that a room generates for the local people employed in the tourism sector.

2. To achieve the previous there is a need to impose a strict limit on the number of hotel rooms allowed on each island, and a mechanism that guarantees that those rooms that do not meet a specified and over time increasing island benefit target are closed down through legal expropriation procedure that guarantees of course the payment of reasonable indemnities.

3. Projects for the new rooms to substitute for those closed should be submitted for approval to a Committee with an ample societal representation and where the individual votes of its members are made public. The selection criteria for the approval is how well a project is able to demonstrate that it will be able to meet the current minimum level of island benefit, and thereafter how much it could help the rest of the tourism sector. All the approved projects would count with a minimum period before their results are competitively measured, for instance construction plus three years.

4. The owners of the physical installations are of course the prime beneficiaries of the investment returns but since the objective is to maximize island benefit per room, the Ministry also needs to support the efforts of the local tourism promoters in developing special market niches, by for instance encouraging and supervising a system of revenue sharing.

5. Given the room scarcity concept imposed, the marketing efforts, instead of a wide and general should be much more focused so as to obtain the best possible result, for each week of the year. Modern technology allows for this kind of micro-niche marketing and the government should support it. For instance selling a hotel to just one city in England during a specific month of the year, instead to the whole England all of the year, could help to create that added exclusivity value that maximizes the island benefit per room.

Friends, while trying to make our lives more liveable, let us also try to make them more sustainable… in fact that is also “Guaranteed, 100% fun”.

A niche in crookedness?

(A letter not published by Financial Times)

Sir, in your series about reforming Europe you refer to Pisa’s medieval tower as a “spectacular example of a grand architectural project gone awry: beautiful, still in existence, but wrong nonetheless,” and you got it all wrong. It is just because the tower is leaning that it has turned into one of the most outstanding commercial successes. What would a straight tower have meant to Pisa?

I wish to make this point since when trying to pursue an “antidote to decline” in today’s difficult environment, trying to straighten out Italy in too many aspects might actually break it. There might very well be interesting little niches in crookedness to pursue, and, besides, without some of it, the world would be an unbearably boring place.

Extracted from my Voice and Noise, June 2006

Dead and Useful

A friend, upon hearing that I was going to Samoa, reminded me that I could not miss the opportunity of visiting Robert Louis Stevenson’s grave. “Of course I won’t,” I said, but it got me thinking.

Would my friend have suggested seeing RLS’ grave, were he buried in London? Of course not! The fact that he is buried on an island without an excessive abundance of so-called big tourist sights presents a win-win situation in terms of development strategies. For instance, if Mick and Keith, on account of their Voodoo LP, were to be buried in Haiti, they still might provide a much-needed and useful boost to the island.

But that’s not all. We all know that “location, location, location” is the mantra for any real-estate affair, and this burial site alternative has the potential to create its own location value, since many Mick and Keith fans could find merit in having their own graves located next to them. As most of the gravesites for these graveyards could be negotiated on a pre-burial basis, and as the state of the clientele permits overcrowding the venues with little added risk, the business opportunities are immense. This goes not only for the initial ticket offering (nothing to do with offerings) but also for the secondary market where scalpers (nothing to do with scalping) should be able to enjoy a strong and renewable support level, provided mainly by visiting family members.

The constraints are few, and the potential huge. You need not locate Mick and Keith in the same spot—you could rotate them from graveyard to graveyard, giving a fresh meaning to a Farewell Tour. Flexibility in product design could also allow marketing the graveyard as timeshare units, providing the possibility for an exchange of a week or two, perhaps even with Eleanor Rigby’s Resort-yard.

But, of course, it’s not only about rock and roll. Just think of all the very powerful and attractive burial arrangements you could achieve by mixing yesterday’s and tomorrow’s lovers, friends, or foes. Personally I find the foe niche especially interesting, since it would give a much more profound and proactive significance to the whole concept of a peaceful rest.

P.S. I finally went to visit RLS’ grave in Samoa and although I never made it up to the mountaintop, I must confess that it was much more than a grave. His former residence houses a splendid museum where, guided by a classy and knowledgeable local girl, we were shown interesting glimpses of the five final years of this famous Scottish author. I submit that this little detail does not invalidate the general dead-and-useful proposal.

Extracted from Voice and Noise, June 2006

The Contest!

My apologies to the Florentines, but their beautiful city is like the Magic Kingdom of the Renaissance. The inexhaustible flow of tourists, hotels, prices, and lines for attractions, fast or slow meals, and souvenirs, all makes one question, between Medici and Disney, just who copied the model of whom. In my opinion, not only are the gelatos of Florence richer, but also, with the possible exception of Goofy, Michelangelo’s David and the frescos of Fra Angélico are far superior to Mickey, Pluto, and the rest.

What an inheritance the Medicis left to their city! The Florentine economy will always be easy to manage, since the only thing that their Paperon de Paperoni (Scrooge McDuck) has to do is fix admissions prices. The one little cloud on the horizon could be the quantity of English, Venezuelan, German, and other immigrants who try to take advantage of the infrastructure. What would Machiavelli have thought about entering the European Union?

We know that despite all its possibilities, Venezuela, in a local saying, still has not managed to connect the foot to the ball when it comes to developing its tourism industry. This will never be resolved by naming ministers who spend their time conducting publicity campaigns, or visiting Orlando and Florence. We are not proposing that other Medicis substitute for those who govern us—we can discuss this on another day. But in the meantime, we could emulate the experts.

In Florence 500 years ago, the contest system was used to assure that the best artistic proposals were utilized to adorn the city. So let’s organize a grand contest.

It will be a grand contest to choose a grand team and a grand plan for the strategic development and management of the tourism sector for the next 30 years, with an estimate of costs and results.

A qualified panel of judges should choose the best three proposals, and the proposals should be publicly debated on television. The losers will receive an important prize, and the winners will be commissioned to execute their proposal during thirty years, with a significant fixed, indexed and guaranteed annual budget.

Since televised public contests enjoy high ratings, this contest could also be a way to build pontes novos, new bridges, in our divided society.

The Santa María del Fiore Cathedral took more than 100 years to construct, and for a long time everyone thought its dome would be impossible to build. And so, friends, let’s not lose the hope of finding a local genius like Brunelleschi for our Helicoide (a local 45-year-old monstrous white elephant).

Translated from El Universal, Caracas, April 10, 2003

Also in my Noise and Voice

Isla de Margarita

 Kurowski’s dream for prosperity on

Isla de Margarita

Report © by VHeadline.com News Editor

 

VHeadline.com: August 15, 2000 --- Guest editor Per Kurowski has been describing the future Isla de Margarita he would like to see… “I’m a firm believer that the only relevant economic model for Venezuela is the one that recognizes that the country will continue to receive considerable income from oil revenues for many decades to come, making Venezuela relatively expensive and Isla de Margarita an island with class and category.”

 

The future Margarita he dreams of has the following characteristics:

 

1.     A high category tourist industry leaving cheap tours to other venues.

2.    Enough lure to demand top services from the world’s top airlines, offering perks like tax free and cost price jet fuel for every plane that lands here or stopping any line that doesn’t stop here from landing in Caracas.

3.   Recognition that non-specialized tourism doesn’t render benefits…targeting market segments that have comparative advantages like wind-surfing in El Yaque Beach.

4.    Make use of assets like the Nueva Esparta Medical Center for third age persons by securing agreements with universities and specialized companies. Six winter months holidays for old age pensioners from the developed world.

5.   Get upset on learning that in January 2000 54 cruise ships weighed anchor in Saint Martin, bringing 95,000 passengers and 39,000 crew members ashore to spend money, placing a less worthy island than Margarita on the map.

6.   Not to allow Venezuela to associate itself with Caricom when those countries refuse to put Margarita on their Caribbean tourist maps.

7.   Not to remain smug with official government support… send officials to international fairs to promote the island with creative packets, like setting up top quality recording studios that would attract world class performers and much media coverage.

8.  A leadership that would halt privatization of the island’s electricity sector favoring only the central government and causing islander’s a notable hike, since Margarita can enjoy electricity supplied from Guri, like the Brazilians will next year.

9.   Our children’s future will depend on a joint effort… a tourist code that fixes severe penalties for every infraction.

10.  Free language courses for every resident.

11.  Apply the Environmental Law to demolish works or uncompleted projects that are an eyesore to visitors.

12.  Get rid of cigarette company sponsored billboards that litter the road to the airport.

13.  No more taxes, except to award tax-dodging certificates to tired Europeans , who can but gasoline at its real price, without paying the 400% tax they have grown accustomed to.

14.  Isla de Margarita should become the entry port for all tourist offers in Venezuela and should convince fellow countrymen that their development depends on Margarita’s success and at the same time “convince islanders that their development depends on their own efforts.”

 

In other news, Venezuelan Chambers of Commerce & Industry (Fedecamaras) director and Economic Constituent Committee member Guillermo Velutini reports that hotel reservations have only filled 20% of their capacity and 18 hotels have been forced to close down in the last couple of months … Velutini has failed to explain possible motives behind the demise of the hotel industry on Isla de Margarita … Kurowski’s 14 wishes, on the contrary, drop several hints

 

Vanity tourism

Last week in this column I enumerated the advantages of indexes and rankings as a means of synthesizing today’s overabundance of information. I also mentioned that it would be good to have access to an index ranking compliance with commercial treaties, especially those pertaining to agriculture. 

The reason for this is that in my opinion Venezuela, in this area as well as in others, is much more compliant than the world that surrounds it. This should not be forgotten by our international negotiating teams that usually are more interested in the applause of the outside world than in ours.

A few days later, I received an e-mail saying: “You and your indexes. Take this one. Attached you will find one published by ABCNews.com which states that without a doubt, Venezuelans are by a long shot the vainest people in the world.” The index reveals that 65% of Venezuelan women and 47% of Venezuelan men say they “think about what they look like all the time”. In Germany, for example, virtually no one confesses to this.

From the tone of the e-mail, I suppose that the sender considered the high ranking achieved by Venezuela in this index as being unfavorable, and I also suppose that he would like me to share to some degree a feeling of guilt for having raised the matter of indexes in the first place. Well, I DON'T!

Intuitively, I am pleased to be part of a country in which my compatriots are worried about their appearance. 

The study, which places Russian women and Mexicans of both sexes a somewhat distant second, establishes the global average at 23% for women and 18% for men. It also mentions those places where the people “never thinks about how they look”. In India, 33% of the population never worry about looks, followed by Malaysia (25%) and Spain (22%).

I think we can come to certain conclusions from this index which could be of great importance, even for the development of the country. The fact that our society holds dear to the heart a feeling of vanity over and above levels in other countries, certainly differentiates us from the rest. It should be analyzed within the context of comparative advantages.

The dedication of someone like Osmel Sousa to events like the Miss Venezuela beauty contest has elevated our country to the apex of world perception of the beauty of Venezuelan women. By using the word “perception”, I do not intend to question the objective beauty of our women (God forbid, I have four of them at home!). I wish to make a point of the importance of the general perception per se. This, by the way, renders even the less pretty Venezuelans beautiful.

With the ranking of vanity and the results of the Miss Venezuela pageant we can put together an input-output matrix which could shed light on interesting economic possibilities in the area of care and improvement of appearance. Let us see how this would work. 

Any country culturally geared towards taking care of physical appearance for centuries, that has managed to develop methods and formulas that have been time tested and proven and have been transmitted live to the rest of the world, has in its hands a tool to attract tourism that other countries would give one arm and half the other to have.

Venezuela, being an oil exporting nation, has its hard currency requirements covered as far as it commercial balance of payments is concerned. 

On the other side of the coin we find that our oil income keeps the Bolivar overvalued and therefore makes it increasingly difficult to develop activities that generate employment and are competitive enough so as to not require subsidies or protection.

I have frequently explained this using the simile that there is no place in Venezuela for textile industry that produces cheap clothing but that there is plenty of room for activities that imply more value added. 

When we stimulate micro-businesses with financial assistance to purchase sewing machines, we must remember that what we really wish to promote is the development of designers and not necessarily seamstresses.

Within this line of reasoning, there is no doubt that the area of personal care is one that conforms to the basic requirements. It is a service area that can generate a great deal of employment and which allows for high value added.

I promptly pushed the “reply” icon on my computer and sent off the following message:

"Thanks for having sent me the Vanity Index. I think there must be certain mistakes in the Index since I believe that the figures for Venezuela are too low. In Venezuela, I would say that 100% of the population worries about how they look." 

"While we talk about appearances, you should see the results we have achieved with a treatment supervised by the stylist school of Caracas which includes massages in the turbulent waters of the Caroní river and scrubbing with powerful and mystic Orinoco algae, while listening to the sensual rhythm of the beating of the herons' wings and drinking a skin reconstituent, malt based beverage. 

And all this under the indiscrete tropical moon, for only US$ 1,680 per day!

PS. I used this piece in my Voice and Noise of 2006

A true fountain of inspiration

I recently learned of the demolition of the famous Hotel Fuenti, located on the beautiful coast of Amalfi in Italy. This structure had become a symbol of what seems to be known as environmental "abusivismo” in Italy. At least this is what comes out of the automatic translator I use when navigating Italian web sites. I am sure that this case is fascinating to those who are interested in administrative law or in the study of Italian society. To begin with, this case has been around for the last thirty years.

The demolition of 34,000 square meters of reinforced concrete structure is no small matter anywhere. Exactly how these measures are approved and taken in order to effectively defend the environmental rights of a society or an individual without resulting in legal "abusivismo” is a challenge to one’s imagination.

I am sure that most of us, without going into much more detail, are absolutely sure that whatever the legal regulations the promoters of the Fuenti violated, there are thousands of worse violations that will never suffer this drastic fate.

On the other hand, most of us will probably not shed too many tears over what may be a total injustice that the Fuenti’s owners are being subjected to. One explanation of the above may be what one could call the Fuenti’s high Visual Contamination Index (VCI).

In order to understand the VCI, let us imagine that we can assign points to the ugliness of any structure, ten points for the ugliest to 1 point for the least ugly. Likewise, we could assign points for the relevance or beauty of its location, from one point for the most insignificant to ten points for the most beautiful and relevant. By multiplying both rankings, we can obtain the VCI. In the Fuenti case, if we assign an eight for ugliness and multiply this by an eight for the beauty and relevance of its location, we obtain a total score of 64. This apparently is enough to send the structure to the gallows.

Does this seem easy and fair? Not necessarily. Imagine trying to get two Italians to come to an agreement about the assignation of points for beauty and relevance!

I sincerely hope that the case of the Hotel Fuenti will serve as an inspiration so that we can begin to confront the serious problems of visual contamination that occur in Venezuela, specially on the Island of Margarita.

Playa El Angel, Playa Guacuco, Playa Anywhere. In all of these we can observe how half-finished structures, like a herd of dinosaur skeletons, provide eyesores to all those who care to pass by. Is it possible that these structures insolently consider that simply because they have suffered an accident, financial or otherwise during the initial construction period, they have the right to contaminate our island. Just as an airplane is required to take on sufficient fuel to get it to its next destination, any construction project should be required to have enough resources to get it to completion.

When you study some of the laws that govern this matter, for example the Urbanization Law, you can find plenty of articles that allow, for one reason or another, authorities to paralyze work on any construction project. Surprisingly, there is no mention whatsoever that refers to the obligation of a project’s promoters to actually finish what they started. Evidently, since the laws are drafted by politicians who are not exactly known for their ability to finish what they started, the word “surprisingly” is probably overdone.

Although I consider the road to the demolition of existing structures to be a dangerous one if based simply on visual contamination, I do believe it is possible to develop a good set of rules to handle half finished projects. Obviously, any law drafted to regulate this matter must guarantee affected parties the right to develop alternatives within a specified period of time (years, not decades!).

We must also analyze those projects that, due to simple lack of use or care are severely deteriorated. We are all aware that fashion once considered that holes in blue jeans were “chic”. Likewise, any amount of building materials has been used to create a rustic look to buildings, mostly with a lot of success. However, when we observe walls that are crumbling due to lack of care or, even worse, to bad construction practices, we do not need rocket science to see that something has gone seriously wrong and that we must find a cure.

With every day that goes by, all aspects of defense of our environment become more and more critical. For an island like Margarita that lives of tourism and that is faced with increasingly heavy competition from other locations, the avoidance of visual contamination is more than critical, it is vital.

The Daily Journal June 25, 1999

Margarita as the El Dorado of golden years of tourism

In tourism, as in so many other activities, the correct identification of a market segment and the true specialization in attending to this market is of utmost importance. One prime example of this is Playa El Yaque in Margarita. 

With the help of Mother Nature, this site was identified as a prime spot to develop one particular market, windsurfing. While the rest of the island’s generic tourism sector, which only with a few exceptions lacks any character at all, is suffering through a severe recession, entrepreneurs and hotel operators in Playa El Yaque have found the going much smoother.

I am convinced that one of the principle challenges of our society today is that of creating new and productive jobs for our younger generations, by choosing the right productive sector and designing strategies that will allow us to develop and take advantage of our competitive advantages. 

For Margarita, the industry of rendering services for the elderly presents an interesting option. Whether in tourism, recreation or general care, those living through their "golden years" demand so many services that they represent a real El Dorado, in terms of job creation.

What can Margarita do to explore and capitalize on this opportunity in the name of Venezuela? A lot, I think. Margarita has the people, has good communications and has the perfect natural setting, with calm beaches, absence of hurricanes and a minimum of 280 days of sun per year. Additionally it has the Centro Medico Nueva Esparta (CMNE) and that in my opinion is the ideal place to use as a flagship for the promotion of this new sector.

The CMNE is a hospital with modern and impressive installations located on a hill in La Asuncion, near the Castillo of Santa Rosa. The property currently belongs to Fogade who must soon define what the infrastructure will be used for and who will ultimately own it.

Should CMNE with the help of specialized firms and universities, both foreign and local, be able to truly specialize in the care of the elderly, including medical services, equipment, development of post-graduate courses, nursing schools, recreation and other activities and necessities, I suspect that local authorities will have a very powerful tool with which to attract the required international investment, technology and know-how.

In this respect the value of CMNE would also increase if an annex originally designed to be a Spa was to be finished, thereby making more specialized rooms available. For this purpose perhaps one could use financing packages put together by multilateral agencies and that I believe are already earmarked for tourism infrastructure. 

Nothing I have proposed in this article has been said with the intention of suggesting that the other hospitals and clinics on the island of Margarita are not capable of offering similar or better service than the CMNE. Also none of the above implies that CMNE, "photographed" from another angle, cannot continue to provide valuable support, as an excellent general hospital, to local and international tourists and, of course, to the local population as a whole.

Although CMNE could signify in itself a powerful tool in developing the sector, it is no less true that other institutional efforts are required. One of the peculiarities of tourism for the elderly is that it should not be adventure tourism and requires above average confidence in the quality of the services rendered. The creation of a regulatory board with sufficient authority to oversee and intervene in matters of tariffs and quality of the services offered, should therefore be considered.

If Margarita were to have a CMNE specialized in tending to the elderly as well as a dedicated and qualified Regulatory Board, there would be many opportunities for projects that today are outright impossible without a minimum of institutional support. In my particular case, for example, due to my close connections with Nordic countries, I could very well be interested in developing a small resort designed to cater to the elderly of this particular market, including specialized baths, few stair cases or physical obstacles, nearby flowered areas, etc. 

The island’s Governor, Irene Saez, is without discussion a person with many of the qualifications necessary to take over the vital role of Ambassador of the Island of Margarita to the world. It would be a great shame to miss this opportunity simply because we have not provided the necessary tools that would enable us to be truly competitive in an increasingly complicated market.

How I would like to see Irene take a flashy promotional video on her next trip abroad, packed with images that show how we have successfully joined forces to make Margarita the world’s foremost place to spend some of those golden years... [and among these, some images of the renamed Hospital Santa Rosa.]

Published in the Daily Journal, Caracas, May 28, 1999

Adventure tourism

Nag, nag, nag about not being able to develop our tourism as we should … but perhaps there’s still hope. On this marvelous island, where the ingenuity and genes of its native and assimilated population are put to work full-time to confront all adversities with spunk and élan, new promotional strategies for increasing tourism are being designed.

As a sales tax was recently introduced in this previously unspoiled paradise, the merchants, instead of despairing, have instead taken it as an opportunity to offer all those tourists, who are so burdened with taxes in their homelands, the possibility of participating in the exhilarating experience of evading taxes. Just a variant of adventure tourism! To that effect some Tax-Evasion-Certificates are currently being designed, and there is great optimism that these will be able to compete successfully with any of the dried and lacquered fish sold in other souvenir shops around the Caribbean. The local authorities, not wanting to be left behind, are also studying the possibility of raffling one citation by their taxmen among every five thousand tourists. Clearly it should be the highlight of a trip for a Hans from Hamburg to be able to frame and hang a citation in his living room from which he escaped by taking the plane one hour before he was to appear in tax court. It sure must beat a couple of hours of those boring videos that friends abhor.

The same goes for corruption and, just to prove they have nothing against videos per-se, a local production company is setting up arrangements so that tourists can fall into the local nets of the slightly overweight transit police who have bugged everyone on the island for generations, and thereafter work themselves out of the mess­, on camera. Clearly a video of one bribing the authorities must beat any African antelope head on the walls, no matter how wide its horns.

Extracted from the Daily Journal, Caracas, May 14 1999 and republished in my Voice and Noise